Can you think of a time when you experienced less than desirable ambient conditions while visiting a retail store, supermarket, restaurant, or another similar venue? Chances are a few come to mind immediately. I know I can think of several! Was the store too warm? Was it freezing cold? Or, maybe it was stuffy, had high humidity or was even odoriferous! Regardless of which condition you experienced; it likely affected your overall shopping experience. And chances are you didn’t stay as long as you originally intended. Furthermore, if you experienced these uncomfortable conditions frequently at the same location, you might have stopped visiting that particular business altogether—or even switched to a competitor.